Friday, 29 March 2019
22A Elevator Pitch #3
1. https://youtu.be/I6JStCUxsG4
2. I was really surprised on the feedback that I was given. I didn't think I had improved my elevator speech as much as everyone said I did and I was really happy to see that people thought that I had become more dynamic and fluid.
3. I changed the beginning of my pitch from the feedback that I was given and began with a story that a lot of students like myself could relate to. Hopefully it made my message more effective.
21A reading reflection #2
How To Fail At Almost Everything and Still Win Big
1.Essentially, the general theme or argument of this book is that you can learn from each failure and keep failing, while still learning, and eventually you'll fail your way to success and "win big". The author explained how important it was to be the "good kind of selfish" and take care of your mind and body.
2. So many successful entrepreneurs say time and time again how they failed so many times and how so many companies and products they tried to create wound up going under. Failing and using it as a learning experience is the most valuable attribute an entrepreneur can have. This book really challenges you to think that way.
3. An activity that I think would relate to this book and something that everyone could benefit from is categorizing your daily activities into certain places. For example, don't eat or do work in your room as that should only be used for sleep. When you do work, go to a different location to activate your mind. Keep a journal of your experiences and share with others.
4. I always have been a big believer in finding your passion and keep running with it. However, Scott Adams challenges this and says to find your energy. This means that you need to be able to be energized and motivated in whatever you do to succeed and it will help you move through the failures.
1.Essentially, the general theme or argument of this book is that you can learn from each failure and keep failing, while still learning, and eventually you'll fail your way to success and "win big". The author explained how important it was to be the "good kind of selfish" and take care of your mind and body.
2. So many successful entrepreneurs say time and time again how they failed so many times and how so many companies and products they tried to create wound up going under. Failing and using it as a learning experience is the most valuable attribute an entrepreneur can have. This book really challenges you to think that way.
3. An activity that I think would relate to this book and something that everyone could benefit from is categorizing your daily activities into certain places. For example, don't eat or do work in your room as that should only be used for sleep. When you do work, go to a different location to activate your mind. Keep a journal of your experiences and share with others.
4. I always have been a big believer in finding your passion and keep running with it. However, Scott Adams challenges this and says to find your energy. This means that you need to be able to be energized and motivated in whatever you do to succeed and it will help you move through the failures.
Thursday, 21 March 2019
19A - Idea Napkin No. 2
My name is Kyle Barnett and I am a 2nd year marketing major at the University of Florida. My skills include creating new things, writing detailed analyses, and working in teams. Throughout my schooling I have learned about many different concepts that I can translate into the workplace such as financial forecasting, marketplace analysis, and managing teams successfully. My aspirations include graduating college and transitioning into a full time position or going and getting my graduate degree or possibly law school. My product is a locker that attaches to the bottom of a desk and can be used to keep your belongings (such as your computer and textbooks) safe in the library while you take a study break and use the restroom or grab a quick snack.
To reiterate, the product I am offering to customers is a locker that attaches to the bottom of a desk to provide the most valuable thing that a person can have, peace of mind. The issue that people have is that there is a looming threat that your belongings can be stolen. This product can help people keep their things safe.
I am offering it to universities and public library systems so that it can be used for people in any type of library type area. The people that use this can be of all ages and all socioeconomic backgrounds. This product can potentially be for everyone. Customers care about this because the possibility of losing your belongings is too great and too important to not take seriously. What sets me apart from everyone else is that my product allows people to keep their valuables safe without having to bring them with them.
Feedback report
To summarize, I believe that the feedback I was given helped me to understand that this product could be for anyone of any age, not just college students. Everyone goes to the library at some point and perhaps this product could make them go more. Another feedback point that I received was that I could market it better by selling it to people to keep in their home as a new way of personal storage. I changed these concepts in my second idea napkin.
To reiterate, the product I am offering to customers is a locker that attaches to the bottom of a desk to provide the most valuable thing that a person can have, peace of mind. The issue that people have is that there is a looming threat that your belongings can be stolen. This product can help people keep their things safe.
I am offering it to universities and public library systems so that it can be used for people in any type of library type area. The people that use this can be of all ages and all socioeconomic backgrounds. This product can potentially be for everyone. Customers care about this because the possibility of losing your belongings is too great and too important to not take seriously. What sets me apart from everyone else is that my product allows people to keep their valuables safe without having to bring them with them.
Feedback report
To summarize, I believe that the feedback I was given helped me to understand that this product could be for anyone of any age, not just college students. Everyone goes to the library at some point and perhaps this product could make them go more. Another feedback point that I received was that I could market it better by selling it to people to keep in their home as a new way of personal storage. I changed these concepts in my second idea napkin.
Friday, 15 March 2019
18A - Create a Customer Avatar
Final set of questions:
I have a lot in common with my avatar because I modeled my product around the issues/opportunities that me and my peers have so my avatar is designed to look similar to my target segment.
I don't think it is a coincidence that I look similar to my avatar because I am the type of person that falls right in the middle of the age range and criteria that my product would be most effective for, so I created my avatar around that profile.
Friday, 1 March 2019
16A - what's your secret sauce
5 ways I have unique human capital
1. I have an unmatched work ethic.
2. I learn new skills quickly.
3. I work well with others very easily.
4. I am 100% dedicated to whatever task I am trying to complete.
5. I am not afraid to take chances and try new methods of doing things.
https://soundcloud.com/user-968309697/sets/kyle-barnett-voice-recordings
The differences:
I am way harder on myself than I should be and think I am not as good at certain things that I really am. Listening to these recordings was eye opening and refreshing.
1. I have an unmatched work ethic.
2. I learn new skills quickly.
3. I work well with others very easily.
4. I am 100% dedicated to whatever task I am trying to complete.
5. I am not afraid to take chances and try new methods of doing things.
https://soundcloud.com/user-968309697/sets/kyle-barnett-voice-recordings
The differences:
I am way harder on myself than I should be and think I am not as good at certain things that I really am. Listening to these recordings was eye opening and refreshing.
15A-Figuring out buyer behavior
Q1: When picking out a product to purchase, what matters the most? Quality, style, or price?
Q2: How do you usually purchase your products? (Online, in-store, etc)
Q3: If you decided to purchase a desk locker, would you pay for it in cash or card and who would be involved in the purchase decision?
Q4: What criteria do you use to determine whether or not a purchase was "good" or "bad"?
Interview One: Lawrence
1. He explained that it really depends on the product but that as a broke college students, price definitely plays a large role in his decision but usually quality is the most important. Sometimes style is important but he said that getting a quality product for a good price is the main goal.
2. He usually makes most of his purchases online because of the convenience factor. However, for some products where trying them on is beneficial, he purchases them in-store.
3. He said that if he decided to purchase this particular product that he would use a credit or debit card and that he would be the only person involved in the purchase decision.
4. Lawrence explained that he determines the success of a purchase by thinking about how many times he uses it, how well it performs, and how easily it fits into his life. He also told me that it is important to make sure you get what you pay for.
Interview Two: Sabrina
1. She told me in our interview that she focuses more on style and quality than price because she believes that in order to find a good product, you have to be willing to spend enough money to ensure its quality.
2. She purchases all of her products online because it lets her shop at any time she wants and she feels that the transactions are more secure.
3. She said that she would pay for the locker using a card but she also explained that if her university decided to purchase them for the school, there would be more people involved in the purchase decision such as committees dedicated to testing the product.
4. Sabrina explained that she decides if a purchase is good by how many times she uses it and if she feels that she got as much use out of it as she paid for. Bad purchases to her are products that you don't use and paid far too much for.
Interview Three: Craig
1. Craig explained to me that he is most concerned with quality and price over style when it comes to making purchases. He doesn't worry about style and he just wants to make sure that he is getting a product that will last a long time at a fairly cheap price.
2. He purchases most of his products in the store because he feels that even though it might be less convenient, seeing a product in person is the best way to determine the true quality of what you are about to purchase.
3. He said that he would pay for the locker using a card if he were purchasing it for just himself but if the university purchased it, then administration would be heavily involved in the purchase decision as well as the student body because the students would be the people using it.
4. He said that he defines a good purchase by how much the product helped him in the way it was designed to and if he feels that he didn't make an unnecessary purchase or spend too much money.
Summary: My target segment focuses a lot more on quality and price rather than style but sometimes style is important depending on the product. They purchase their products with credit/debit cards way more than in cash and they usually make purchases online but sometimes it is better to see the product in person before you buy it. The product would need to be affordable and well-made.
Q2: How do you usually purchase your products? (Online, in-store, etc)
Q3: If you decided to purchase a desk locker, would you pay for it in cash or card and who would be involved in the purchase decision?
Q4: What criteria do you use to determine whether or not a purchase was "good" or "bad"?
Interview One: Lawrence
1. He explained that it really depends on the product but that as a broke college students, price definitely plays a large role in his decision but usually quality is the most important. Sometimes style is important but he said that getting a quality product for a good price is the main goal.
2. He usually makes most of his purchases online because of the convenience factor. However, for some products where trying them on is beneficial, he purchases them in-store.
3. He said that if he decided to purchase this particular product that he would use a credit or debit card and that he would be the only person involved in the purchase decision.
4. Lawrence explained that he determines the success of a purchase by thinking about how many times he uses it, how well it performs, and how easily it fits into his life. He also told me that it is important to make sure you get what you pay for.
Interview Two: Sabrina
1. She told me in our interview that she focuses more on style and quality than price because she believes that in order to find a good product, you have to be willing to spend enough money to ensure its quality.
2. She purchases all of her products online because it lets her shop at any time she wants and she feels that the transactions are more secure.
3. She said that she would pay for the locker using a card but she also explained that if her university decided to purchase them for the school, there would be more people involved in the purchase decision such as committees dedicated to testing the product.
4. Sabrina explained that she decides if a purchase is good by how many times she uses it and if she feels that she got as much use out of it as she paid for. Bad purchases to her are products that you don't use and paid far too much for.
Interview Three: Craig
1. Craig explained to me that he is most concerned with quality and price over style when it comes to making purchases. He doesn't worry about style and he just wants to make sure that he is getting a product that will last a long time at a fairly cheap price.
2. He purchases most of his products in the store because he feels that even though it might be less convenient, seeing a product in person is the best way to determine the true quality of what you are about to purchase.
3. He said that he would pay for the locker using a card if he were purchasing it for just himself but if the university purchased it, then administration would be heavily involved in the purchase decision as well as the student body because the students would be the people using it.
4. He said that he defines a good purchase by how much the product helped him in the way it was designed to and if he feels that he didn't make an unnecessary purchase or spend too much money.
Summary: My target segment focuses a lot more on quality and price rather than style but sometimes style is important depending on the product. They purchase their products with credit/debit cards way more than in cash and they usually make purchases online but sometimes it is better to see the product in person before you buy it. The product would need to be affordable and well-made.
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