Segment: College/Undergraduate students on campus ages 18-25, people that commonly use public libraries or university libraries.
The first person that I chose to interview was my roommate and friend Danny. He is a pre-med student and he spends a lot of time at the library studying. He also is an athlete and he is very well-hydrated, because of his constant water-drinking, he frequently takes bathroom breaks and is nervous about losing his belongings while he uses the restroom. He explained the need for something to secure his valuables such as his expensive computer. I explained my idea to him and he was immediately interested.
My second interview was with a friend of mine that happens to be a freshman, when I explained my product to her she couldn't understand why it wasn't already a thing. She understands that theft is an issue on the UF campus and she didn't know what to do when she got up to take a quick break. She usually deals with the need by packing her things up when she gets up from her desk. She is also interested in the product.
My third interview was with a student that goes to a different college in a different state. At his small school in the northeast, they already have things similar to this where you can leave your phone in a combination locker that charges it and says that there are plans to make it for computers as well. He thinks that it is a great idea and would definitely use it but he says I shouldn't expand it past college campuses.
Overall, these three interviews gave me a pretty good idea of what my buyers would look like. However, this would be something that would have to be implemented by the University which means that administration would have to buy them. If enough students express need then it would encourage the administration to buy them.
Kyle,
ReplyDeleteI like that the people you interviewed people who have a broad view of opinions on your topic. It is great to see that there are other institutions that have already implemented something somewhat similar to this for their students. In the future, I think it would be very beneficial to contact those institutions to see how they worked out the specifics of the program.